Promotional Practice Report Essay Example | Topics and Well Written Essays - 2000 words

Promotional Practice Report - Essay Example Nike holds the leading position in this industry with the total sale of USD 37 billion which is USD 9 billion ahead of its primary competitor, Adidas Group (Nike Inc., 2014, p.1). The brand equity and the innovative promotional activities and campaigns have acted as the major drivers of the growth and continued popularity of the company since its inception till the current days of operation (Porter, Harris and Yeung, 2002, p.200). Nike Inc. is considered to be one of the most valuable brands across the globe and is renowned for its innovative communication techniques. The company holds the 26th position in the list of the top 100 global brands as published in the year 2012 by Inter brand. The brand value of Nike in 2013 was USD 13, 179 million. Brand image is a significant factor required for any company to ensure continued success and create competitive advantage in a dynamic global business environment. As such, Nike Inc. has been continuously working on developing strong promotional practices as a part of its integrated marketing communication strategies. In this report, an analysis of the very successful recent campaign of the company â€Å"Risk everything† would be discussed and analyzed. This advertising campaign was released in April 2014 and went on to become one of the most impactful and successful advertising campaigns in the history of the company thereby taking the brand image, perception and awareness of the company to new heights. The main objective of the â€Å"Risk Everything† Campaign launched by Nike was to inspire the consumer groups of the company to take risks and succeed. This campaign used celebrity endorsements by various famous athletes to promote the brand and create high levels of inspiration and euphoria among the fans of these famous athletes. The celebrity endorsements were also used as a strategy to establish the acclaimed quality of the products by

Land Law UK Assignment Example | Topics and Well Written Essays - 1500 words

Land Law UK - Assignment Example This will ensure that there will be no party in the agreement that goes to a loss. Under the law, the bank as the mortgagee would exercise the following remedies against the borrowers here referred to as the mortgager. The mortgager while going through with their repayments for the property owns title over the property, but: the mortgagee is entitled to the following rights relating to the title of the mortgager. One of such is the right to make perfect the title where in case the mortgagee is the second mortgagee after the first one, he buys the first mortgagee and hence becomes the first. Secondly, the mortgager has the right to improve the property as a representation for the security for the loan but such expenditure are required to be reasonable compared with the amount borrowed so that repayment is not hampered (Stroud, 2013). In addition, it is normally the order of the day that the mortgager receives back the substance of the mortgage upon redemption of the mortgage. Therefore, if the mortgagee makes more expenditure than is reasonable then the mortgagee is not entitle to claim reimbursements for the money spent. This is as in the case of South well v Roberts (1940) 63 CLR 581. In the event that the mortgager does not meet the obligation to repay as in our case; then the bank has two major remedies. First, this is the right of the bank to exercise the power of sale as stipulated in the mortgage document as well as the statutes. Secondly, the mortgagee has the remedy of foreclosure as stated in section 100 of the Conveyancing Act. Under the old system, foreclosure can only be effected by court order while foreclosure under the Torrens system, it is required that an application is made to the registrar general to make an order of foreclosure under section 61 of the law. In the event of mortgage defaulting all mortgages, have the power